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Generals Core Philosophies

•    The New Berlin Generals are a DEVELOPMENTAL football program NOT a select program. This means:
o    All players will play meaningful snaps in every game
o    All players will learn a position on both offense and defense
o    There will be as many starting players as possible on both offense and defense.

•    Safety will ALWAYS be our #1 priority! We have taken several steps to make sure this happens:
o    We have a trainer or trained medical personnel at all practices and games
o    All of our coaches are certified, pass an annual background screen, and have been trained on concussion recognition and response
o    The WIAA in 2014 established new guidelines with respect to contact at practice and amount of practice time which our teams strictly follow. Injuries within the program were at an all-time low in 2015!

•    Above all our coaches are dedicated to character development, teamwork, and camaraderie. It’s not all about football – our coaches want to have a positive impact on each of the boys that they coach!

Generals Football

Thank you for visiting the New Berlin Generals website. This site has been developed to keep all Generals parents and players updated in regards to news and annoucements about the program. Information about specific teams, including schedules and team news, can be found by using the links listed to the left. 

If you are new to the Generals football program or have questions about how the league works, please visit the "FAQ" tab (listed under "Program Info") to have your questions answered.


Countdown to Kickoff of the 1st game of the 2016 season!

Coach Kern

Coach Kern

Generals President, Head Varsity Coach

Phone: 262-789-6300

TMJ4 gives a shout-out to the Generals (November 2014)

Our Sponsors

These fine organizations make what we do possible. Please show your support to these amazing sponsors and thank them for their commitment to our organization. Interested in becoming a sponsor? Click here to learn more about our sponsorship opportunities

Sponsored by Burghardt Sporting Goods

Burghardt Sporting Goods

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The Generals work with Burghardt Sporting Goods for all spirit wear, equipment, and uniform needs!

Sponsored by Sport Pics

Sport Pics

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The Generals pictures are taken by New Berlin-based Sport Pics.

Sponsored by Riddell


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All of the Generals helmets are conditioned annually by Riddell, who also supplies the Generals with any new helmets or shoulder pads that are needed.