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Wisconsin AAYFL


Fundamentals of the Generals will include Attitude of the Players.

The attitude & fundamentals of players will be a big focus of the Generals Football Program


2024 Generals Sign Up is now OPEN!

See the link above to register and sign up for the 2024 season!


2024 Head Coaches

8th Grade - Ken Perra

7th Grade - Nick Marzo

6th Grade - Tony Goodman / Doug Johnsen

5th Grade - Please inquire via email to (although we have a backup coach if no one steps up). We already have practice plans, game plays, and what basics the kids should know after 5th grade tackle football if a parent is worried about that with coaching.

Generals Core Philosophies

The New Berlin Generals core principles revolve around communication, safety, & development. We are a developmental program that will strive to produce football players capable of winning 8th Grade league titles, High School Conference titles, and High School State Titles.      

-        Football today is as safe as any other sport, including soccer. Protocols such as concussion, equipment certification, coaches certification, practice schedules, etc all ensure this fact.

-        In addition, we employ a trainer or trained medical personnel at all games.

-        Coaches will be required to strive to equalize playing time at the 5th & 6th Grade Levels, and will be answering to the Board if it is reported otherwise. 7th & 8th Grade coaches will guarantee kids meaningful playing time of at least 1 full quarter of play per game.

All players will learn a position on both offense and defense as no one can predict the skills, enjoyment, and success a young kid will have when he reaches puberty

Generals Football

Thank you for visiting the New Berlin Generals website. This site has been developed to keep all Generals parents and players updated in regards to news and annoucements about the program. Information about specific teams, including schedules and team news, can be found by using the links listed to the left. 

If you are new to the Generals football program or have questions about how the league works, please visit the "FAQ" tab (listed under "Program Info") to have your questions answered.

Countdown to Kickoff of the 1st game of the 2024 season!

Tony Goodman

Tony Goodman

Ike Generals Vice President

Phone: 414-630-2888

TMJ4 gives a shout-out to the Generals (November 2014)

Our Sponsors

These fine organizations make what we do possible. Please show your support to these amazing sponsors and thank them for their commitment to our organization. Interested in becoming a sponsor? Click here to learn more about our sponsorship opportunities

Sponsored by Burghardt Sporting Goods

Burghardt Sporting Goods

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The Generals work with Burghardt Sporting Goods for all spirit wear, equipment, and uniform needs!

Sponsored by Sport Pics

Sport Pics

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The Generals pictures are taken by New Berlin-based Sport Pics.

Sponsored by Riddell


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All of the Generals helmets are conditioned annually by Riddell, who also supplies the Generals with any new helmets or shoulder pads that are needed.