The Generals work with Burghardt Sporting Goods for all spirit wear, equipment, and uniform needs!
Here is a short promotional video, straight from former players, on why playing for the Generals meant so much to them!
May 12, 2023
The link for the 2023 sign up is STILL OPEN and will remain so through July 31st! See the link just above this message to complete the process!
The 7th/8th grade team won the Division 3 AAYFL Championship in 2021! Can the team do it again in 2022?
• The New Berlin Generals are a DEVELOPMENTAL football program NOT a select program. This means:
o All players will play meaningful snaps in every game
o All players will learn a position on both offense and defense
o There will be as many starting players as possible on both offense and defense.
• Safety will ALWAYS be our #1 priority! We have taken several steps to make sure this happens:
o We have a trainer or trained medical personnel at all games
o All of our coaches are certified, pass an annual background screen, and have been trained on concussion recognition and response
o The WIAA has established guidelines with respect to contact at practice and amount of practice time which our teams strictly follow.
• Above all our coaches are dedicated to character development, teamwork, and camaraderie. It’s not all about football – our coaches want to have a positive impact on each of the boys that they coach!
Thank you for visiting the New Berlin Generals website. This site has been developed to keep all Generals parents and players updated in regards to news and annoucements about the program. Information about specific teams, including schedules and team news, can be found by using the links listed to the left.
If you are new to the Generals football program or have questions about how the league works, please visit the "FAQ" tab (listed under "Program Info") to have your questions answered.
Are you among the many who have played or coached for the Generals? You may find yourself here!
The Generals appeared in 4 straight AAYFL championship games from 2012-2015. Relive some of the memories here!
These fine organizations make what we do possible. Please show your support to these amazing sponsors and thank them for their commitment to our organization. Interested in becoming a sponsor? Click here to learn more about our sponsorship opportunities
The Generals work with Burghardt Sporting Goods for all spirit wear, equipment, and uniform needs!
All of the Generals helmets are conditioned annually by Riddell, who also supplies the Generals with any new helmets or shoulder pads that are needed.