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Wisconsin AAYFL



2021 Generals Sign Up is NOW LIVE!

February 16, 2021

Generals Football Sign Up for the 2021 is NOW OPEN! See the link at the top of the page to register! The Generals are open to all incoming 5th-8th graders in the New Berlin Eisenhower school district.

Or CLICK HERE to register


Rod Colburn named Head 7th/8th Grade Coach for 2021

Coach Rod Colburn (left) celebrating the 2012 AAYFL Championship

Coach Rod Colburn, a veteran of the Generals and Lions coaching ranks, who retired in 2016, is making his return to the program as the head 7th/8th grade coach in 2021. Coach Colburn brings an extensive coaching background into this position as he served as the head 8th grade coach in 2008 and 2009 and was the offensive coordinator for the 8th grade team from 2010-2013. This includes the 2012 and 2013 seasons which were both 9-0 and results in league championships. Coach Colburn then was a varsity offensive assistant coach from 2014-2016 including being the head coach and play caller for the Varsity Reserve team. Please join us in welcoming back Coach Rod Colburn to the Generals!

Generals Core Philosophies

•    The New Berlin Generals are a DEVELOPMENTAL football program NOT a select program. This means:
o    All players will play meaningful snaps in every game
o    All players will learn a position on both offense and defense
o    There will be as many starting players as possible on both offense and defense.

•    Safety will ALWAYS be our #1 priority! We have taken several steps to make sure this happens:
o    We have a trainer or trained medical personnel at all games
o    All of our coaches are certified, pass an annual background screen, and have been trained on concussion recognition and response
o    The WIAA has established guidelines with respect to contact at practice and amount of practice time which our teams strictly follow. 

•    Above all our coaches are dedicated to character development, teamwork, and camaraderie. It’s not all about football – our coaches want to have a positive impact on each of the boys that they coach!

Generals Football

Thank you for visiting the New Berlin Generals website. This site has been developed to keep all Generals parents and players updated in regards to news and annoucements about the program. Information about specific teams, including schedules and team news, can be found by using the links listed to the left. 

If you are new to the Generals football program or have questions about how the league works, please visit the "FAQ" tab (listed under "Program Info") to have your questions answered.

Countdown to Kickoff of the 1st game of the 2021 season!

Coach Kern

Coach Kern

Generals President, Head Varsity Coach

Phone: 262-789-6300

TMJ4 gives a shout-out to the Generals (November 2014)

Our Sponsors

These fine organizations make what we do possible. Please show your support to these amazing sponsors and thank them for their commitment to our organization. Interested in becoming a sponsor? Click here to learn more about our sponsorship opportunities

Sponsored by Burghardt Sporting Goods

Burghardt Sporting Goods

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The Generals work with Burghardt Sporting Goods for all spirit wear, equipment, and uniform needs!

Sponsored by Sport Pics

Sport Pics

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The Generals pictures are taken by New Berlin-based Sport Pics.

Sponsored by Riddell


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All of the Generals helmets are conditioned annually by Riddell, who also supplies the Generals with any new helmets or shoulder pads that are needed.